STRATEGIC PARTNERS

Speaker

Åsa Roos

Lead UX Designer

BioWare

Why Design Matters - Applying Ethics to User Experience Design and Why We Should Care

Why Design Matters - Applying Ethics to User Experience Design and Why We Should Care

Bio

Åsa Roos is a veteran game developer from Sweden. She started in the games industry about 19 years ago as a game designer for mobile games. From these humble beginnings her career has spanned everything from small games and consoles to triple-A titles. She's currently working as Principal UX designer at BioWare Edmonton on an undisclosed game.

In the childhood of game development, a discussion around problematic contents of games and the design of game most likely ended in the statement "but it's just a game". This talk goes in to why we need to think about experience design through the lens of ethics and how to go about it.