Dilaram Massimova

Co-founder & CEO

PocApp Studios

How to build a Game IP as an INDIE

How to build a Game IP as an INDIE


Dilaram is a former Skövde DSU-student that started PocApp Studios together with likeminded classmates in 2015. She has since then released three game titles with varying success and built a succesful game IP from scratch as the CEO and Game Producer at PocApp with 2 new titles now in the works.

Building Game IPs are building universes that are believable, exiting and that players can't get enough of. But how do you start building your fanbase? What IP should you focus on? How and where to spend your money? This is how PocApp approached the subject and what I wished we knew before we started building our game IP with Castle Cats.