Speaker

Michael Cox

Director Of Marketing

Crows Crows Crows

Launching Twice: Redefining what it means to release a game.

Launching Twice: Redefining what it means to release a game.

Bio

Michael Cox is the director of marketing for award-winning studio Crows Crows Crows (The Stanley Parable: Ultra Deluxe, Accounting+, Dr. Langeskov). Prior to Crows Crows Crows, Michael worked with dozens of studios to successfully kickstart games, and has launched titles for over 10 years.

For years, the launch of a game was considered the pivotal part of an indie release. But who says you can't just launch again? In this talk, Michael Cox will cover the process of launching a game, how a studio might recover from a failed release, and how to launch twice.

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