Speaker

Michael Cox is the director of marketing for award-winning studio Crows Crows Crows (The Stanley Parable: Ultra Deluxe, Accounting+, Dr. Langeskov). Prior to Crows Crows Crows, Michael worked with dozens of studios to successfully kickstart games, and has launched titles for over 10 years.

Director Of Marketing

Michael Cox

Crows Crows Crows

Launching Twice: Redefining what it means to release a game.

Bio

Launching Twice: Redefining what it means to release a game.

For years, the launch of a game was considered the pivotal part of an indie release. But who says you can't just launch again? In this talk, Michael Cox will cover the process of launching a game, how a studio might recover from a failed release, and how to launch twice.