Ola Holmdahl

Production Manager

Massive Entertainment

Sustainability in the Swedish Game Industry

Sustainability in the Swedish Game Industry


Ola’s career in the game industry started in 1995 making miniature wargames, and from there into the computer game industry in 1999. He has worked as a concept artist, game designer, producer and general manager across companies like DICE, Tarsier Studios and Massive Entertainment. The mission driving Ola’s work is to create great games in a sustainable way.

The Swedish game industry is a success story. Growth is very strong and the industry is profitable. Ten times as many people have careers in it compared to a decade ago, and Sweden is internationally famous for generous labor laws, good working conditions and positive work-life balance. Yet burnout among your people in Sweden is up 144%, and over half of all game companies in Sweden are less than 5 years old. How can companies – and people! – navigate this reality to stay in the game for the long haul? It is time to talk about how we play the long game.